A presence on social networks should not be the basis, but only a part of your presence on the Internet. Why this is so, read in the author's text by Mikel Neylon, director of the Irish company "Blacknight Internet Soultions", which we reproduce here in its entirety.
We at Blacknight are advocates of social media. We often use them, both in business and in private life. We even offer a set of tools that allow small business owners to manage their social media presence.
However, "social" is NOT the answer to everything. Social networks are constantly up and down. Facebook, Twitter, Instagram and others are trying to make money. And if you're not paying them directly, then you're actually the product.
Why is this important?
It's about control.
If you're a small business startup, we understand why you'd prefer to just go with "social," but we want to warn you that it's not a good idea. By no means.
What if a social network changes its algorithm?
What if your post is removed without warning?
What if your images are rated "unacceptable"? (And they don't even have to be so "dirty" that purist social networks would consider them problematic)
What if they shut down your Facebook page without warning?
And what if your posts are not visible to anyone?
There are many positives to using social media – we're not denying that. But if you don't have your own website and your own domain, you will never truly be the master of your own destiny. You will always be at the mercy of others.
Source: RNIDS, Home of Domestic Domains, 22 July 2016., www.domen.rs
ORIGINAL TEXT: http://blog.blacknight.com/social-media-isnt-answer-everything.html
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