Belgrade, March 22, 2018 - As part of today's celebration of World Water Day, METRO, together with eleven suppliers around the world, wants to raise public awareness of the problem of global water scarcity. The company's goal is to use 100.000 liters less water this year than last year. In this context, METRO not only improves water management in its stores and warehouses, but also wants to encourage its suppliers and customers to use less water themselves.
Many of these suppliers, such as the companies Henkel, Loreal, Unilever, have projects that customers can support by purchasing their products on sale at METRO Cash & Carry Serbia facilities until March 28.
The key first step in protecting this basic life resource is to constantly remind all of us that the problem exists and that solving it, on a daily level, is of crucial importance for survival. According to the World Health Organization, daily water needs are 2 liters per person.
So already today we can all do something for the future of the planet and posterity. Join the educational and fun activities organized by Coca Cola and METRO Serbia from March 22 to 25, in DC Zemun, Krnjača and Novi Sad. For example, if we stop the water for a minute every day while applying shampoo or shower gel, we can save as much as 5.000 liters of water per year, which, in addition to the important concern of saving natural resources, is also an important item for a more economical allocation of the household budget for utilities.
During the more than ten years of METRO's existence in Serbia, a lot has been done in the field of sustainability itself. Systematic improvement of knowledge and skills of employees through education was introduced, efficiency was increased by introducing new technologies, natural resources are used more rationally, and investments are also made in the local community through various actions and projects. METRO considers itself an active member of the global community and strives to contribute to the creation of added value and, therefore, to the achievement of the sustainable development goals set by the United Nations.
Source: Metro Cash & Carry Serbia press release
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