Introducing the revolutionary plant-based burger - Beyond Burger - METRO Cash & Carry Serbia
Introducing the revolutionary plant-based burger - Beyond Burger - METRO Cash & Carry Serbia

Belgrade, May 16, 2019 - Burger lovers in Serbia will soon have the opportunity to try the world hit - Beyond Burger. Today's exclusive tasting at the METRO HoReCa Center showed what makes Beyond Burger recognizable, but at the same time a completely different gastronomic pleasure.

Introducing the revolutionary plant-based burger - Beyond Burger - METRO Cash & Carry Serbia
A revolutionary plant-based burger presented - Beyond Burger - METRO Cash & Carry Serbia
Introducing the revolutionary plant-based burger - Beyond Burger - METRO Cash & Carry Serbia
A revolutionary plant-based burger presented - Beyond Burger - METRO Cash & Carry Serbia

Substantial changes usually occur when we question things that seem unquestionable, or obvious. Like for example — why do we need an animal to create meat? Or, why can't we build meat directly from plants? These are exactly the questions that led to innovative answers and a real revolution in the food industry, one of the leaders of which is the company Beyond Meat, which recently became the number 1 topic of many world media.

To understand what it really means to create meat from plants, we need to know that meat, as a food, is defined by four basic nutritional building blocks: protein, fat, trace minerals and water. These building blocks also exist in the plant world, which is why Beyond Meat came up with the idea of ​​using them to build plant-based meat — without sacrificing taste and texture.

 

Introducing the revolutionary plant-based burger - Beyond Burger - METRO Cash & Carry Serbia
A revolutionary plant-based burger presented - Beyond Burger - METRO Cash & Carry Serbia
Introducing the revolutionary plant-based burger - Beyond Burger - METRO Cash & Carry Serbia
A revolutionary plant-based burger presented - Beyond Burger - METRO Cash & Carry Serbia

That's how the Beyond Burger was born — a plant-based burger, more precisely built from pea protein. The pea protein isolate from which this burger is made offers a high-quality, high-protein option for those who want to eat healthier, or who care about the environment and animal welfare. One of the most significant advantages of creating plant-based products, which have the same or more nutritional qualities as meat, is the fact that a significantly smaller percentage of natural resources is used in its production. As much as 99 percent less water was used, 93 percent less arable land was recorded, 90 percent less harmful gases were emitted, which cause the greenhouse effect, and overall 46 percent less energy is consumed — making the agricultural process significantly more efficient and sustainable compared to production. meat from animals.

Guests tasting this unique plant-based burger, soon to be offered exclusively in METRO stores, were convinced that the Beyond Burger is just as juicy and tasty as a traditional beef burger, and that it is prepared in exactly the same way. What makes a significant difference is that it is much healthier than a traditional burger, because it does not contain cholesterol and saturated fat, as well as gluten and soy. Beyond burger is an ideal option for vegans, vegetarians, those with intolerance to dairy products, but also for anyone looking for a high-quality protein meal. Of course, this innovative burger, as a representative of the favorite fast food, makes a safe choice for all lovers of a good bite or restaurateurs who want to enrich their menus with quality and tasty products and fulfill the needs and wishes of all guests.

Introducing the revolutionary plant-based burger - Beyond Burger - METRO Cash & Carry Serbia
A revolutionary plant-based burger presented - Beyond Burger - METRO Cash & Carry Serbia
Introducing the revolutionary plant-based burger - Beyond Burger - METRO Cash & Carry Serbia
A revolutionary plant-based burger presented - Beyond Burger - METRO Cash & Carry Serbia
Introducing the revolutionary plant-based burger - Beyond Burger - METRO Cash & Carry Serbia
A revolutionary plant-based burger presented - Beyond Burger - METRO Cash & Carry Serbia

Suggestion for preparing the Beyond burger, with Emmentaler cheese and METRO chef sandwich cheese:

Necessary food items:

Beyond burger, Burger pastry, METRO chef sandwich sauce: ARO Emmentaler leaves; Lettuce; METRO Chef pickle; METRO Chef spicy wedges;

<strong>Preparation: </strong>

Fry the Beyond burger. Coat the burger patty with METRO chef sandwich sauce and place Beyond burger and ARO Emmentaler on it. Garnish with pickle and green salad. Serve METRO Chef spicy wedges with the burger.

Press release: METRO Cash & Carry Serbia

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