Belgrade, October 8, 2019. - The Day of Own Business, an initiative dedicated to greater visibility and recognition of millions of entrepreneurs around the world, which is celebrated every year, was celebrated today for the fourth time in a row and in Serbia. With various activities, and above all free promotion, METRO Cash & Carry strives to support independent business, as one of the key elements of stable and sustainable development of society.
In order to gain a better insight into the experiences of independent entrepreneurs, as well as how independent business is perceived by the general public, METRO conducted research in 10 countries, on a sample of ten thousand people, of whom 1500 are business owners. The results showed, among other things, that as many as 80 percent of the surveyed consumers would like to see more independent shops in their area. Similarly, as many as 39 percent of consumers consider self-employment to be an important factor in the development of the local economy, while only 14 percent said this applies to large companies. All this indicates that there is a significant inclination of people towards independent business. Research has also shown that the economic situation in most countries is not ideal for the development of their own business, and as many as 44 percent of entrepreneurs stated that they struggle with this problem, but on the other hand, 91 percent of them would decide to start their business again. Such results clearly speak in favor of the fact that independent business and entrepreneurial spirit should be constantly supported and create conditions for their progress and more stable development.
Aware of this, the METRO company also provides support to entrepreneurs through its free web platform https://www.own-business-day.com/sr-rs/, with which they were able to give their products and services greater visibility, and thus strengthen their network of customers.
The day of own business was celebrated with the final event, in the store in Zemun, where a unique Gastro Party was organized. Top chefs of restaurants and hotels GoSushi, Hilton Hotel Belgrade, Smokvica and Cantina De Frida prepared various specialties of local and international cuisine for all visitors and lovers of good taste, and in Pro Kutko special recipes were also prepared by the team of METRO HoReCa Center and Junior Chefs Club of Serbia . The entire event was supported by project partners - Coca Cola and P&G Professional.
Source: Metro Cash & Carry Serbia press release
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