The Ambassadors of Good Service award was established by the professional association of the same name, in cooperation with the editorial staff of the magazine Tourist World, back in 2006, with the idea of encouraging hoteliers to grow and make positive changes by rewarding the most deserving.
Last Friday, more than two hundred hoteliers from all over Serbia, their business friends, officials, distinguished guests... yes, at an event like awards the film "Oscar", they will support this year's award winners under the brand "Ambassadors of good service". This elite annual B2B and B2S event, under high patronage Ministry of Trade, Tourism and Telecommunications of the Republic of Serbia, and in the organization Good Service Ambassadors Association and Libra Consulting Agency, this time the Assistant Minister for Tourism was present Jelena Milenkovic Orlić, as well as numerous distinguished guests: prof. Dr. Slobodan Unković, emeritus, prof. Dr. Slobodan Čerović - Dean of the Faculty of Tourism and Hotel Management of Singidunum University, prof. Dr. Drago Cvijanović, dean of the Faculty of Hotel Management and Tourism in Vrnjačka Banja, Ambassador of Egypt Amr Aguwayli, who will soon finish his mission in Serbia, representatives of the "golden sponsor" - the company With a whip, representative of Rituals, and many others who showed respect to members of the hotel industry with their presence.
Recognition for courage and perseverance
The central event of the Gala evening and the reason for gathering after almost two years marked by the corona, was the XV - jubilee awarding of awards under the brand "Ambassadors of Good Service", an award that represents an exclusive mark of quality, a symbol of excellence and prestige in the profession. This kind of "Oscar" of hotel industry in Serbia, based on the decision of the expert jury of nine members (President - prof. Dr. Slobodan Unković, members: Rade Samčević - Agency HT, Jelena Šuleić - Hotel Amsterdam, prof. Dr. Ljiljana Kosar, Ljiljana Rebronja - ADU Association, Peđa Filipović - PF Wellness Academy, Adriana Dokmanović - Holiday Inn Hotel, Goran Kukura - Crowne Plaza, Jelena Đaković - Libra Consulting ), was awarded this year in 13 categories to hotels and individuals who, as pointed out by Ljiljana Rebronja, founder of the "Ambassadors of Good Service" association, despite everything, bravely responded to the challenges during the coronavirus pandemic, survived and persisted in defending the quality of service, while many are on the verge of being gone - defiantly raising their heads, researching new resources, bringing innovative solutions, creating attractive contents...
- Determined that when everything falls - they raise new facilities and quality, that when the majority stagnates - they design new products, open new creative channels of sales and marketing, striving to simply be different and to survive and grow in the new normality - they applied themselves for this a respectable recognition, just like those who, in this whole mess, managed to achieve almost surreal business results, even in the most normal time - she stressed Ljiljana Rebronja, talking about the criteria that guided the Jury this year.
New "ambassadors" and "New quality"
Yes, everyone says, it was beautiful and exactly in line with the "ambassador" profession, because everyone worked hard, I guess because it was the jubilee, but it was also more exciting and tense than in previous years, because until the announcement itself, did not know who the award winners were. Namely, for each category, except for the "Ambassador of Good Service of the First Order", three potential laureates were nominated, and the new "ambassadors" were announced like "Oscar" winners in the film industry - by opening a sealed envelope during the awards ceremony at to the Gala evening of hoteliers! It was necessary to see with how much attention the charming host-actor was awaited Đorđe Kukura, with the assistance of members of the Jury or distinguished guests, reveals the winner, and then thunderous applause breaks out in the hall, as the best proof that the majority of hoteliers agree with the Jury's decision. Another curiosity this year: for the first time, the participants of the event had the opportunity to attend the attractive Review of 7 new hotels in Serbia, and to vote for the hotel that should carry the flattering title of New Quality in the Hotel Industry of Serbia.
And finally, here are the new "good service ambassadors" of the Serbian hotel industry - by category:
● Order "Ambassador of Good Service 1st Order": Milinko Cicmil - founder of Promount Group
● Hotel of the year: Hotel Ramonda, Rtanj
● Hotel brand of the year: MK Mountain Resort – Hotel Grand, Kopaonik
● Leaders of the hotel industry: Dejan Pejčinović - Fruške terme, Vrdnik, and Slavica Bogosavljević - Crowne
Plaza, Belgrade
● GM of the year: Stana Đuran - Courtyard by Marriott Belgrade City Center and Đorđe Makuljević - Hotel fountain, Vrnjacka Spa
● Manager of the most successful Sales & Marketing sector: Dina Vukićević – Hotel Square Nine, Belgrade
● Manager of the most successful Rooms Sector - Dragan Gnjatović - Hyatt Regency, Belgrade
● Manager of the most successful F & B sector: Boro Todorović - Hotel Gorski, Kopaonik
● Manager of the most successful Wellness & Spa center: Katarina Nikolić Milivojević - Hotel Izvor, Aranđelovac ● Chef of the year: Jovica Nešković – Hotel Crowne Plaza, Belgrade
● NEW quality: Hotel Indigo, Belgrade and Hotel Sunce, Sokobanja
● PRESS star: Hotel Sheraton - Novi Sad
● Partner of the year: Metro HORECA, Belgrade
The unique award "Ambassadors of good service", the work of the distinguished academic sculptor Ljubiša Mančić, was awarded to this year's laureates in the form of a statue, order, medallion, plaque and gold-plated badge.
Faculty of Hotel Management and Tourism in Vrnjačka Banja was awarded a charter for 10 successful years, during which many students received both knowledge and diplomas, and Vrnjačka Banja a reference educational institution whose staff successfully develop the destination.
Ambassador of Egypt Amr Aguwayli he also had his star moments at the hoteliers' gala dinner. Because he loves Serbia so much and works the most out of all the ambassadors to foster friendly relations between Egypt and Serbia, and to promote culture and tourism, he was awarded the well-deserved ambassador's insignia - the sign of "Ambassador of Good Service".
A stellar evening at the "ambassador" level
What can I say in the end, except that it was a truly wonderful star-studded evening at the "ambassador" level, with good music, an interesting magician Mihajlo, an excellent selection of food by chef Jovica Nešković, accompanied by selected wine Pantić wineries... Studio Marushka he delighted all the "ambassadors" with unique products, a Winery Aleksic bottles of their well-known wine. The evening was interspersed with interesting meetings of colleagues and friends, happy chatter, relaxed socializing of old and new "ambassadors", emotions that brought many to tears... But, be that as it may, that evening showed the true strength and vitality of the "ambassador" industry, which with pride they all belong. The evening is unique, elite and by all parameters - truly prestigious, with a lot of sparkling stardust, by which everyone will be recognized until the next Gala evening.
Let's remind: The Ambassadors of Good Service award was established by the professional association of the same name, in cooperation with the editorial office of the magazine Turistički Svet, back in 2006, with the idea that by rewarding the most deserving, it encourages hoteliers to grow and make positive changes. Under the auspices of the Ministry of Trade, Tourism and Telecommunications, this unique recognition in Serbia has been awarded for years to the most successful in the hotel industry, tourism and related economy in Serbia for: progress in winning and defending the quality of products and services, their improvement, innovation, setting new standards and more profitable concepts, teamwork, as well as for exceptional business results in the year for which it is awarded.
After 15 years, the organization of the elite Gala evening of hoteliers and awarding of awards, the Association of Good Service Ambassadors was joined by Libra Consulting Agency.
Tekst: Ljiljana Rebronja
Photos with text. Siniša Živković
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