Other day Blogomania brought many interesting topics, and the emphasis was on expert panels. Topics ranged from Visa influencers, via Visa e-commerce trends and the question of why stupid people become famous, to whether there is negative PR... and Dragan Varagić tried to explain how you can make money from a blog using concrete examples.
The second day started with a presentation Kristina Ercegović about the importance and power of networking. Kristina is an entrepreneur from Zagreb, who has already sold 2 of the 3 companies she started. She is the author of a regional bestseller I'm my own boss and the creator of the most popular business meeting in the region Business cafe, and has been writing a blog for years, inspiring people to start their own business and live life to the fullest.
Panel Why do stupid people become famous? - The role of television in the creation of Internet stars & vice versa. Moderator, Hana Hadjivdagić she asked the question, where do stupid people get media attention, what is her host doing Snezana Dakić, replied that many presenters mostly call out stupid people in order to make viewers cringe. But, if we were to return to who is to blame, it is absolutely the marketing agencies that forced television stations to have the highest possible viewership, that is, the share, because it does not matter how it will be acquired. Snow White added at the end of her answer that, for example, she is a reality TV show Pharma state university for Couples.
VISA is at the third regional conference Blogomania Fashion&Beauty brought together a group of influential people from the online world: Daria Martynovich (Ukraine), Ivan Istomin (Ukraine), Vadim Liu (Kazakhstan), Aynur Guzel (Azerbaijan) and Molder Aidash (Azerbaijan).
She was the moderator Teodora Stanković, PR director of the Communication Laboratory.
VISA's influencers have a common goal, which is to present themselves in the most natural way possible, in order to show people their everyday life. Contracts with many companies are not a priority for them because it is about quality and not quantity in their representation and advertising of brands. They don't just represent beauty & fashion products, but also everyday and electronic things for the use of which they become experts and present them in the best way.
They usually make their daily purchases with the card that is on their phone (because it often happens that they forget their wallet). They believe VISA payment, although in the places they come from, online payment is not done to such an extent. Also, they want to present the interesting side of their life by blogging, which will make their followers laugh and entertain.
It was difficult to explain the profession of blogger in their region, but now it has become a very popular profession. Blogging is not their main occupation, they are versatile and deal with technology, design, PR and various sports and recreation. They point out that a blogger can be on Twitter, Tumblr or Instagram application, depending on affinity and popularity on the networks.
They admit that they are not very connected with our influencers, but they know and follow Yasserstein YouTube channel from our premises.
Panel titled Sorry NOT Sorry or Negative PR led Natasha Bujas (Blumen Group), and her interlocutors on the panel were Cvijeta Radović (Media Life), Jelena Pavićević (Benefit Communications), Nikola Vukomanović (Chamber of Commerce of Serbia), Aleksandra Kolarić (HUOJ) and Mirjana Vlaisavljević (PR Icps Infinity).
They agreed that PR has grown a lot in the last 20 years in our region, because people have realized the importance of their presentation to the public and communication with consumers. They point out that doing PR means thinking about your client and not about yourself. This is the only way you will succeed in highlighting and elevating your brand that you work for.
Taking responsibility and initiative, along with mandatory knowledge sets the importance of PR in the organization. Social networks have become a serious relief, but also a threat to the PR sector, because one negative reaction can seriously collapse this sector without a strategy.
The last questions for the panelists were What would they be doing if it wasn't their current profession - PR, they all stayed somewhere within the circle of their profession, while the only one Nikola declared that he would be a chef.
Presentation The power of email marketing, he maintained Port of Frljužec, Mail Plus Zagreb. Luka spoke about how we should not neglect the power of email communication, in which ways we can interest future clients with just one email.
Dragan Varagić held an interesting and well-attended presentation in response to the eternal question: How to sell on the Internet?, i.e. is it possible to make money from a blog. Several case studies and a specific example are listed Marije Zivlak and her blog Women's tennis blog (www.womenstennisblog.com), which became an official partner of the WTA (Women's Tennis Association). One of the ways to earn money, Varagić stated, is that it is necessary to every blogger ensures that they are constantly different, to stand out from the rest. Of some specific activities for the possibility of making money from the blog, he mentioned the affiliate program through the Affiliate Marketing Network PartnerskiProgrami.net.
Source: Novaenergija.net
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