Belgrade, June 14, 2021 - The dairy industry, like any other branch of the economy, can no longer count on competitiveness, in any market, if it does not apply modern production standards that guarantee efficiency, safety and quality. Therefore, investments in innovations and advanced technologies in production represent not only the current business priority of Šabac Dairy, but also its strategic plan for the sustainable future of business.
As one of the leaders of the Serbian dairy industry, but also the largest domestic exporter of dairy products (among them the well-known brands Sirko, A la Kajmak, white soft cheese Mediterano), Mlekara Šabac is constantly innovating its production process, thus remaining a competitive and competent player on the market is constantly changing.
"Exporting and marketing products on 15 world markets from Russia, through Europe to the United States of America requires that you always respond readily to any request that a certain country may make. This is possible only thanks to serious investments in innovative production technologies. We thus became the first Serbian dairy to export products compatible with Data Matrix technology and thus fully responded to the recently introduced requirements of the Russian market, where we have been present for more than 10 years and where now every product must be marked with a QR code.", said Nenad Ilić, Director of the maintenance, energy and investment sector at Mlekara Šabac.
The Russian market is certainly one of the largest and most competitive world markets, which means that food products exported there must comply with the highest quality and safety standards. Innovations such as Data Matrix (DM) technology are part of these agreements. Marking each product with a unique DM code is a technology that gives consumers all the information about the product in a simple and fast way, using phone applications.
Russian consumers are very demanding and expect to be clearly and effectively informed about the products they use, especially when it comes to foodstuffs - where in addition to the quality, safety and authenticity of the product, they also want to know the origin of the ingredients, their nutritional value and other relevant information.
Data Matrix technology represents just such a comprehensive track & trace system that monitors every product - in the complete chain, from production to placement on store shelves.
Source: press release of Šabac Dairy
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