METRO's new global campaign 'We don't work for METRO, we work for millions of independent entrepreneurs around the world.' wants to further emphasize its commitment to their work, goals and success.
Business owners face different challenges every day, and they achieve success thanks to their dedication and passion for work. The powerful message of the new global campaign draws attention around the world to the efforts and energy that entrepreneurs put into their work every day. With this campaign, METRO officially uses the slogan "Your success is our business" for the first time, and puts customers and their stories at the center of the campaign. The campaign will monitor the achievement of individual business goals of selected customers from 20 METRO countries for a period of one year.
Among the faces of the global campaign is an experienced trader from Serbia - Dario, a long-term customer of METRO Serbia, who runs four shops under the name Vrba str. Along with Daria and numerous other entrepreneurs, there will also be the story of Christa, a restaurant owner from Germany, who brings the family business into the digital age, and Vijay from India, the owner of a typical neighborhood shop who wants to make his shop a popular place, but also a business story Elliott, owner of sustainable catering in Belgium. Behind every customer, independent entrepreneur, there is a goal that METRO will support.
In 2019, METRO will also publish a report on the results and development of business goals included in the campaign, and until then on the website https://www.metro-cc.com/en/weworkforyou you can find all the information about the campaign participants and their business goals.
Source: press release of Metro Cash & Carry Serbia
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