Digital 2016 is a regional conference on trends in telecommunications and media, held in Belgrade, in the "Geozavoda" building, on September 15 and 16. Lazar Dzamic had a notable lecture at Digital 2016 and we are streaming parts of it from the site Novaenergija.net.
Lazar Džamić is a writer, marketing consultant. Until recently, he was head of the brand strategy team at Google's creative think-tank ZOO in London.
Former director of strategic planning at several London creative agencies. Lecturer at the Faculty of Media and Communications in Belgrade. Author of several books, including 'The Flower Shop in the House of Flowers' - a personal analysis of Alan Ford's success in the former Yugoslavia and 'Plum Tea' - a comparative phenomenology of life in London and the Balkans.
We are broadcasting part of the conversation from the Digital 2016 conference 1 in 1 with Lazar Džamić, marketing consultant, the moderator was Marina Kosanović. (source: Novaenergija.net)
Lazar Dzamic: We must become masters of storytelling. But that's nothing new, it's always been like that. It's very easy to ignore things online, one click and that's it. You need to capture the attention of the audience. Storytelling is the only technique. There is a lot of irrelevant advertising. 40.000 signals are left behind by each person during one month. There is a huge amount of data in the system, smart companies use it for relevant marketing.
Lazar Dzamic: Google is a lifestyle, it's not a job. You live that job 24 hours a day. After personal circumstances and where we put everything on paper in the family, we were told that it is better to live in Belgrade and not in London. I want to write full time, work with autistic children. When I was younger I wanted to learn and there were many other circumstances. I believe that everyone should live at least a little abroad to learn and see that system. Now it was time to try something else. The only thing you can't buy is time, time is more expensive than heroin, uranium, it's the most expensive thing in Britain. A lot of people have to go through 20-30 years of hell to have that time. When I came to London he was at his peak. There was money, everything was possible, 150 nations, everything was mixed. Another ideology took over the country and it became more cruel, many campaigns came and it became a more aggressive place to live. And then came Brexit. Some traits are now being manifested there for the first time, which were normal to us long before.
Source: Digital 2016, Novaenergija.net
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